FORCE OF NATURE.

An aerial view of a vibrant red-colored volcanic crater lake with surrounding rugged terrain.

SYNOPSIS

Global Brand Campaign for the activewear brand Sweaty Betty.

Stunning lunar landscapes on the Atacama dessert were the backdrop for the Spring Summer Sweaty Betty collection launch. The embodiment of strength and revisited femininity: bold and beautiful. Through a brand positioning of fashion forward editorial style, we highlighted technical details, elevated spirits and athletic performance.

CLIENT

Sweaty Betty

DISCIPLINES

Film Direction
Video Editing
Post-Production
Concept Development
Creative Direction
Performance
Organic Social

Two fashionable women in athletic wear and sunglasses posing outdoors on a sandy desert landscape with mountains in the background under a clear blue sky.