Papier packages tied up with strings

Papier Holiday Campaign 2024

Classic traditions from your childhood now bestowed on your young family. Our concept is rooted in beautiful, aspirational family moments from the holiday season—a morning full of magic, home made ornaments, handwritten cards, beautiful stockings. Papier gifts piled high. Have them unwrap joy and see their smile as they realise they’ve been gifted a piece of Papier, personalised for them.

Three vertical images of people wrapping and giving holiday gifts with colorful wrapping paper and journals in cozy settings.
A woman and a young child with curly blonde hair sitting on a couch, exchanging gifts. The woman is smiling and wearing a cream sweater, and the child is holding a small wrapped present. The child is also holding a greeting card featuring a yawning baby with the text "YOUR FIRST YEAR". There are other visible wrapped presents around them.

Credits:

Creative Direction: Lucia Aranguren
Photography: Simon Schmidt OWN WAY OF INSPIRATION
Model: Catarina Mira-Rose, Wolf
DOP: Facundo Bustamante
Head of Brand: Holly Chapman
Videographer: Morgane Bigault
Creative Lead: Paige Lidbury
Copy Lead: Jennie Watson
Motion graphics: Gemma Salazar Garcia, Felicia Springer-Bauwa, Rosa Loveridge

Pink advertisement poster on a bus stop shelter promoting Papier, expressing the beauty of going analogue, with the phrase 'Long live pen & paper' and a logo at the bottom.