THE POWER OF POSSIBILITY
SYNOPSISGlobal Brand Campaign for the activewear brand Sweaty Betty.
Shot in studio our videos highlight the versatility of the Power Leggings. Capturing our models in a minimal, abstract environment, we created a theatrical set, where they are the spotlight.
We styled the leggings in a performance look and then transitioned to a fashion look using light. The flash of light cuts from activity to lifestyle and the look changes right in front of our eyes in one flash.
CLIENTSweaty Betty
DISCIPLINESFilm Direction
Video Editing
Post-Production
Concept Development
Creative Direction
TEAMDirector: Lucia Aranguren
Editor: Lucia Aranguren, Ben Williams, Chris Davis
VP Creative: Jess Wells
Head of Creative: Julien Lazaro
DOP: Jack Reynolds
Steadicam: Josh Brooks
Movement Director: Yagamoto
Music: Ben Williams
Motion Design: Chris Davis
Grade: David Buddenhagen
Campaign Manager: Emma Walker
Producer: Eve Dauncey
Stylist: Olive Gana
Hair: Sophie Jane Anderson
Make up: Lynski
Model: Eny Jaki, Athina Koini and Sonya Mohova
