SNOW

SYNOPSIS

Global Brand Campaign for the activewear brand Sweaty Betty.

Winter campaign, coats, base layers and Black Friday. For the cult-status Sweaty Betty base layers we created a magical winter landscape. With set design by Thomas Bird, the white snow glistened against black backgrounds in a haunting environment finished with glass panels.

CLIENT

Sweaty Betty

DISCIPLINES

Film Direction
Video Editing
Post-Production
Concept Development
Creative Direction

A woman dressed in a white winter jacket and leggings, wearing orange ski goggles, is posed as if skiing or performing a stunt on a snowy surface with a black background.

Multiple mannequins dressed in black clothing, some wearing sunglasses, arranged in a line against a black background.