LUCIA ARANGUREN

As Creative Director, I have twenty years of experience leading creative teams, working for global brands. Specialising in video, motion, music and brand building, my approach combines concept-led creative with strategic commercial insight. 

I bring vision, passion, and a commitment to visual excellence, driving meaningful, customer-focused creative.

Filmmaker and musician, with a BA in Film Direction and Visual Arts from Universidad del Cine (FUC) in Buenos Aires.

Brands I have worked for: Sweaty Betty, Papier, PIRATE.COM, Jaguar Land Rover, Audi, PUMA, Google, Pokemon Go, You Tube, Bacardi, Red Bull, HSBC, Skype, Microsoft, X Games, Virgin Media and others.

LEADERSHIP

CREATIVE STRATEGY

CONCEPT DEVELOPMENT

FILM DIRECTION

VIDEO POST-PRODUCTION

INSIGHT + RESULTS