Catch me outside

Social First Brand Campaign for BULK

To launch the range of Bulk Nutrition’s summer products: Protein Coffee, Clear Whey Protein and DOPE, we partnered with fit-fluencers Raahavy and Jordan to develop this visually striking campaign.

Catch Me Outside was based around the visuals of the calisthenics community, and how meeting outdoors to work out and stay fit is especially satisfying during London’s Summer. Roll out included organic and paid social.