The rē•spin edit 

SYNOPSIS

Global Brand Campaign for Sweaty Betty in collaboration with Halle Berry.

Sweaty Betty collaborated with Halle Berry on a double collection launch. The objective of this campaign was to acquire new customers  in  the US, increase brand awareness and reinforce Sweaty Betty’s core brand pillars at all touch points. As Digital and Motion Lead I oversaw all campaign roll out post production, from broadcast to paid and organic social. I also directed and executed the e-commerce collection videos for onsite and social channels.

CLIENT

Sweaty Betty + Halle Berry

DISCIPLINES

Film Direction
Video Editing
Post-Production
Concept Development
Creative Direction
Performance
Organic Social

Halle Berry x Sweaty Betty - The Re.spin Edit

Five smartphone screens displaying a social media campaign for Halle Berry and Sweaty Betty, showcasing images and text promoting a collection with phrases like 'It's finally here,' 'This will sell out,' and 'Grab your favorites now,' on a beige background.