JUST START

Brand campaign for Papier.

This campaign is a rallying cry for action—whether it’s pursuing a creative passion, advancing in your career, or chasing a lifelong dream. The message is clear: there’s no better moment than now to start working towards your goals.

Papier pages help uncover your purpose, transforming plans into something you’re proud of: your first novel, your very own bakery. Inspirational. Motivational.

We partnered with Lucie Franc de Ferriere, baker and entrepreneur, founder of “From Lucie”, the tiniest bakery in New York.

A woman sitting by a cafe window, holding a recipe card and teaspoon, with a plate of chocolate cake and a stack of notebooks on the table.

A person holding a large magazine in front of their face with the cover showing a woman holding a paper bag, dressed in a beige coat, standing outside a building. The middle image shows a black handbag on the ground next to a newspaper, a coffee cup, and a striped cloth. The third image shows a person standing with their feet visible, reading a magazine on a light gray floor. The magazine page features a woman holding a paper, with the headline 'From LUCIE' and an article about art galleries.

A wooden table with a chocolate cake on a white plate, a floral arrangement in a vase, and two stacked notebooks, one with cherry pattern and the other with a checkerboard design.

Four smartphones displaying different stationery product pages with models holding notebooks or planners.

A wooden table with a cake decorated with black, red, and dark purple flowers, surrounded by small round cream-colored doughnut-like treats. To the left of the cake, there are two closed notebooks, one titled 'Productivity Planner'. To the right, there is a silver knife and a brown-handled pair of pruning shears. Further right, there is a stack of colorful magazines or notebooks, with a booklet on top featuring a cake illustration. In front of this stack, there is a white plate with dried apple slices.