THE POWER OF POSSIBILITY

SYNOPSIS

Global Brand Campaign for the activewear brand Sweaty Betty.

Shot in studio our videos highlight the versatility of the Power Leggings. Capturing our models in a minimal, abstract environment, we created a theatrical set, where they are the spotlight.
We styled the leggings in a performance look and then transitioned to a fashion look using light. The flash of light cuts from activity to lifestyle and the look changes right in front of our eyes in one flash.