SUMMER: PLANNED:

Brand campaign to promote mid-year planning stationery products.

The millennial woman is on 24/7 trying to deliver against the increasingly high expectations of a super competitive world. Here, we find her after she has done her summer planning, finally taking time to relax. That is why she is out of frame, out of focus, seen through a reflection.

Enjoying a slow summer.

Classic summer moments complete the narrative: using a book as a makeshift parasol, leaving it perched on sun-warmed rocks while taking a swim, journaling in the cool shade.

A woman in a black swimsuit holding a pink and white decorative book or journal near a wooden bridge over water.

Five summer-themed planners and notebooks with various cover designs displayed on beaches and tables, featuring text such as "mid-year planner," "SUMMER diary," and "NOTBOOKS for SUMMER."

A woman with curly hair in white shirt and denim shorts holding a pen, with a notebook, crossword puzzle book, plate of orange slices, and peach on a white surface outdoors.

A woman sitting on a red and white striped towel on a rocky surface, reading a strawberry-patterned notebook labeled 'Lucinda Dean mid year diary.' She has sunglasses and a plate of orange slices nearby.